Make your site easy to read for the Google Search

Make your site easy to read for the Google Search

Make your site easy to read for the Google Search

Making your website discoverable for Google and also gaining a good position in search results is important for any organization. There’s a lot to think about. Other sites need to find your site valuable, on social media they need to talk about your (site), Google needs to understand what’s on your site, you need to make sure you’re locally visible, etcetera, etc. There are thousands of companies and thousands of specialists who say they know exactly what to do. The joke is that no one knows exactly. Google decides, Google is the boss on the Internet. Like it or not. If Google doesn’t show your site in search results, you simply have fewer visitors. Sometimes I wonder if Google itself still knows what they’re basing the search results on. The fact is that Google is putting more and more ads on the search results pages. That is, among other things, what they make their money from.

In any case, what we all know for sure is that you need to make sure that Google indexing knows and understands what’s on your site. What you’re talking about, what you’re delivering, what you want to tell. Only then can they show your site in the results if someone searches for the information you provide.

Tips to get your web page indexed by Google

In this article we will give you a checklist which you can use to check if all important things Google requires are done. At the bottom of the blog you can register to receive the checklist as a PDF. Handy to have on hand when you’re working on your site!

Rule 1!

The sooner your main keyword appears, the higher the importancy according to Google. Always make sure your text is readable by a normal person. In the end, you write for the reader and not for Google. The best solution is to write your text first and then adapt it to SEO.

Place your keyword in your URL

Make sure the most important word your customers use to search in Google is in the URL of the page you’re optimizing. Make sure you don’t make your url too long. Example for an important keyword for Ambasco:

Place the word you want to be found in the title tag.

The title tag is the first that Google sees. The title tag is what you see in the browser in the tab. Hover over the tab with your mouse and you’ll see the title tag by itself. Example: web design is one of Ambasco’s services.

title tag webdesign seo

Make sure your keyword is in the meta description

The meta description is the short text you see in the Google results. Your main keyword should be in here. Preferably the first word. Keep Google in mind, but make sure you write this text for the reader. They are the ones you need to convince to click!

Meta description seo web design

Keyword is in your H1 header

Use only ONE H1 header on your page. This is of course at the top of the page as much as possible. Just like in a book. The main keyword should be in this headline. Think of it as a word document in which you have a chapter with multiple paragraphs in that chapter. The title of your chapter is the most important thing. That’s what the chapter is about. It’s confusing when you have multiple chapter titles in a chapter. Your content manager (eg wordpress) helps you determine what an H1, H2, H3 is.

Keyword is in the first sentence or first paragraph of your text

Avoid placing the keyword too often, but make sure that the keyword occurs at least once at the beginning of your first sentence or first paragraph

Keyword in other intermediate headers

It’s good to put the keyword in your other headlines a few more times. In your H2 and H3 head lines. Divide it well and use alternatives if necessary.

Use synonyms of your keyword

Use synonyms of your keyword and divide it between your text. For Webdesign we could use e.g. Design website. Google is smart enough to recognize that.

Avoid keyword spamming

You write your text for the reader. To convince the reader. If you mention your keyword 100x in it, it will be illegible. Google looks at it the same way. Too much is too much and is ‘penalized’ with a lower position!

Want this checklist plus some more bonus tips?

Fill out the form below and you will immediately have the opportunity to download the list with a number of bonus tips as a PDF. Ideal for printing and explaining next to you when you’re working on your site.

Download the checklist

3 + 12 =

What can Ambasco do for you?

Our specialists know all about designing and developing easily accessible websites. We mainly work with WordPress and create the most beautiful sites that are 100% tailor-made and unique for your organization. No unity sausage. But sites that work optimally for Google, which pay off and are also beautiful and fit your business. How do we do that? Let’s talk about that or get inspired on a work page!


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Tips to get the most out of your LinkedIn business page

Tips to get the most out of your LinkedIn business page

Tips to get the most out of your LinkedIn business page

More than 125,000 Dutch companies are active on LinkedIn. How do you stand out? Where Facebook was pretty negative in the news you actually hear little about problems on LinkedIn. LinkedIn is often seen as a ‘job site’ where people can present themselves and recruitment companies can ‘hunt’. I myself am regularly approached by agencies and headhunters cheking if I am interested in a new job. So that seems to work. But LinkedIn is much more. It’s actually a perfect stage to present you as a company. Unlike Facebook, the discussions are usually serious and it seems that most articles that are posted really add something. Few funny movies and photos, etc.. This makes LinkedIN stand out from Facebook perfectly and the combination of both is ideal.

What can you do to present yourself well on LinkedIN?
Determine your strategy
A bit of an open door and actually already part of your overall plan how you want to present yourself to the outside world. But too often we see companies quickly creating a LinkedIN page and then doing nothing more. Think, for example:

  • What does your organization stand for?
  • Who is your target audience?
  • What content do you want to share on this business platform?
  • Can you think of themes for this content?

Remember that LinkedIN is a different medium than Facebook and Twitter. You clearly have to write differently and you can’t just cut and paste.

Create a
business page
Therefore provide a few things:

  • The title of your page. Make sure important keywords are in this title. Google indexes this, and if you want to be found in Google on that keyword, your page will come up sooner. For example, we have: Ambasco Advertising Agency Haarlem. If someone is looking for advertising agency in Haarlem, the LinkedIn page will be revealed earlier.
  • Make sure you have a beautiful image. You can adjust the header as desired. A good design of your LinkedIN page that is recognizable helps with your appearance as a company. Ambasco can help you with an image that fits your website and corporate identity.
  • Logo, place a logo so that it becomes recognizable as a profile picture. This can be a variation on your logo. The goal is to create recognition. We use the A ourselves.
  • Company profile, About Us. Here you write a short summary of the company. Keep Google in mind here as well. It’s kind of weird to get started on that. But this text can also contribute to your findability. So make sure that important words on which people search for your services in Google are used in your text. Use variations of the keywords. Google indexes regularly and occasionally changing is therefore a good investment of your time.
  • Then connect your page to important groups for you.

Being active with LinkedIn.
Content is Marketing!
It’s important that you’re active. You really don’t have to post or respond to anything every day. But make sure you have a realistic schedule and put this in your calendar as well. E.g. 1 x a week a short post and once a month a longer article.

Some tips you can take into account when posting a post or longer article.

  1. Always post with an image or video. A good text is one, but your message really stands out when you amplify it with an image or video.
  2. Schedule the content. Make sure you keep track of the page. Post up to two and possibly three messages a week, which is fine. Too much is going to annoy your target audience. Look for the right balance. If you’ve prepared multiple messages, you could manage this through tools like Hootsuite. For example, you can schedule your posts with these tools and have it automatically published at the desired time. It’s easy and beautiful. The disadvantage is that you are less actively involved at the time of publication. Think about that. If you take your time and plan for an hour, you do it yourself and at that moment you are really active with your social media.
  3. Place at the right time. Sounds logical, but it’s useful when you post content when people are active on LinkedIN. After all, your post drops down quickly in the timeline. Research shows that it’s best to post on Thursdays. Monday and Friday are the least good days. The best time of places is between 7 and 8 a.m. and between 5 and 18 p.m.. Not surprising the moments when people start up or shut down.
  4. LinkedIn Groups. The great thing about LinkedIN is that all kinds of groups have arisen. Local groups (e.g. kennemer Business for companies member of this business association in Haarlem). Join these groups and occasionally post a comment or share an article. Your PR is very focused now. Did you know that you can also advertise aimed at a group? If you want to focus an advertisement on hockey players, you could indicate that your ad can only be placed in the LinkedIN group: Hockey Players in Business. Look what’s relevant to you.
  5. Share your successes. Besides your articles, it’s good to share your successes and involve your customers who are also active on LinkedIn.
    By putting an @ for the customer name when you write about them, their company page is automatically shown! People like to see success and want to be part of it. If you are looking for new employees and you are active on LinkedIN and regularly show something nice about what you have achieved, then that potential employee will be happy to talk to you. The same applies to potential customers. Do they see that you do a lot of beautiful and fun things and they are looking for a company like your company, who do you think they will call? To your competitor who only has a static page and where nothing ever happens or to you?

Measuring is
LinkedIn measures statistics that you can view from your company page. Use this data to improve your content. For example, see how often, how and if your messages are responded to. Which (type) message scores best or better than other posts. With that information, you can improve your messages and your participation on the network becomes increasingly important.

What can Ambasco do for you?Ambasco makes many websites. We pay attention to design. Of course! That is, after all, our right to exist. Beautiful functional design. But we also have an eye for the basics. For many of our customers, we take care of the layout of the LinkedIn, Twitter and Facebook company page. We also regularly provide effective images that can be used in LinkedIn posts and articles. Image reinforces your story. Take advantage of it!

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Special logos. Logos with a hidden message

Special logos. Logos with a hidden message

Special logos. Logos with a hidden message

Designing a logo. Simple, isn’t it? Contractor, just a little roof by name and there’s your logo. Not so. An effectively designed logo is a particularly complex job. The logo often serves multiple purposes. Besides having to notice, you also want to give an unconscious message. Colours play an important role. The logo must remain in any format on which it is used. Good designers have talent for this special craft. And let those talents work at Ambasco 😉.

Fortunately, there are many more graphic talents out there. Logo Designers who are able to hide a message in a logo. We’ve collected a few. Logos that are great. That inspire and show you that with a ‘simple’ image you tell what you are, who you are and what you want to be.

Below is a nice list of logo designs that inspire! Do you want such an inspiring logo? Then have a look what Ambasco can do for you!


The Logo of Airbnb is a composite logo of 4 different symbols. The first symbol is a head. That represents a human. The second is the location icon. Known from google maps. The third symbolizes a heart to represent love. The latter is airbnb’s A.

Amazon, logo design from A to Z with a smile

As probably everyone knows, a huge e-commerce company from the US. The logo contains a few beautiful symbols. First, they emphasize the A and the Z. By placing the arrow half round with an open point, a smile is created. Great found. Shop with a smile in a store that has everything.

FedEx, the arrow that indicates direction

FedEx’s logo design is perhaps the most famous logo with a hidden message. It is a typographical logo that is simple and recognizable. It makes great use of so-called ‘negative space’. The white space between the letter ‘E’ and ‘x’ forms an arrow that indicates the direction. It is a symbolization of speed, progress and precision, which is appropriate for FedEx..

Adidas, the mountains every athlete must overcome

The world famous sports brand Adidas owes its name to the German Adolf Dassler. Adidas’ logo has changed over time, but one important element has always been retained: the three stripes. The three stripes collectively symbolize a mountain. A mountain represents the life challenges of an athlete he will have to endure over the years. Everyone starts at the bottom of the mountain and reaches the tops of its ability with Adidas.

Hyundai, two people shake hands

A beautiful brand that is becoming more and more famous. A logo design that seems simple. Just an italics written H. No not. This has really been thought through. The logo symbolizes two people shaking hands. By shaping the figures tightly, the letter H appears. Ideal of course when the name starts with an H. With the handshake they symbolize the connection with the customer and of course a satisfied purchase agreement.

Sony, VAIO Analog and digital signal meet

Sony had a separate brand, VAIO, some time ago. It doesn’t exist anymore. But the logo design was a piece of art. Most people don’t see it, but it was an integration of an analog signal and a digital binary number. This combination stood for the advanced technology of the VAIO product line.

Cisco, the magnetic waves and the Golden Gate Bridge

Cisco is a large American company based in San Francisco that specializes in network equipment. Cisco’s dashes represent magnetic waves and correspond to the pillars of the Golden Gate bridge. The name Cisco is of course derived from the city where the company was founded.

Toyota, one image, all the letters

The Toyota logo with the 3 ovals was developed in 1989. Officially, the inner two elipses represent the bond between brand and customer. The outer oval depicts that the company is active worldwide. If you look closely, all the letters of the name are also hidden in the symbol. Creatively found composition of letters. You have to do your best for it, but it’s true. Nice logo design!

Sun, the name in the logo without S

The company no longer exists, but the logo is worth mentioning. A true optical feat. No matter how you look at the image, the name is readable from every angle you look at it. The name starts with the S, but the letter S is not included in the logo. We really like this logo design. Great found.

Soundcloud, quality symbolized

In Soundcloud’s logo, audio waves turn into an orange cloud. The cloud represents the internet, or online service. The vertical stripes symbolize audio waves, but from psychology we also know that vertical stripes represent high quality.


What can Ambasco do for you?

Our designers have been making logos for over 20 years! We develop a full corporate identity with you. We visualize what you have in your head. Need a refresh of your logo? We make sure you’re back up to date and still the same…. How do we do that? Let’s talk about that or get inspired on a work page!

This blog is written with input from JM Promotions. JM Promotions is one of the largest internet suppliers of printed promotional products. They offer a complete range of cheap give-aways, displays, printand business gifts. Check out their website if you’re looking for something fun.

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