Ambasco gives AFBE Live 2024 a professional boost

As a proud partner of AFBE-UK, a dedicated non-profit focused on promoting diversity in engineering and education, Ambasco had the honour to shape AFBE Live 2024 this year. This inspiring event, held at the Queen Elizabeth II Center in London, attracted more than 600 participants who had in-depth conversations about the future of engineering and the importance of inclusion in this sector.

The challenge

The goal was to present AFBE Live not only as an inspiring event, but also as a professional platform that strongly highlights the diversity in engineering. Ambasco was faced with the task of strengthening AFBE's brand identity in such a way that the event would appeal to a wide and diverse audience.

Ambasco has applied an integrated strategy to improve AFBE Live's professional image and brand experience:

1. Logo and Corporate Identity: The design of an event-specific logo that matches the existing AFBE identity, to ensure recognisability and consistency.
2. Website: A complete update of AfbeLive.com so that it looks professional and is in line with the general corporate website of AfBE.
3. Promotional materials: Clear and consistent design of all communications, including social media posts about partners, sponsors and speakers.
4. Video for Young People: Creating an attractive short video that informs and inspires young people about the possibilities in engineering.
5. Event Promotional Materials: A uniform and clear line in all visual materials used during the event, such as banners, flags and posters.
6. Presentations: Shaping the speakers' PowerPoint presentations so that it is clear that they are part of AFBE Live.

Results

Thanks to the renewed branding and professional appearance of AFBE Live 2024, the event was a great success. The feedback from participants was extremely positive, with specific praise for how the event highlighted diversity in engineering. AFBE's visibility has been increased, contributing to greater engagement and inspiration among a new generation of engineers.

Conclusion

Ambasco is grateful for the opportunity to make a significant contribution to the success of AFBE Live 2024, which has not only led to a successful event, but also steps forward in creating a more inclusive and diverse technology community.

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Resultaten

Dankzij de vernieuwde branding en de professionele uitstraling van AFBE Live 2024, was het evenement een groot succes. De feedback van deelnemers was uiterst positief, met specifieke complimenten voor de manier waarop het evenement diversiteit binnen engineering uitlichtte. De zichtbaarheid van AFBE is verhoogd, wat bijdraagt aan een grotere betrokkenheid en inspiratie onder een nieuwe generatie engineers.

Conclusie  

Ambasco is dankbaar voor de mogelijkheid om een belangrijke bijdrage te leveren aan het succes van AFBE Live 2024. Deze samenwerking heeft niet alleen geleid tot een succesvol evenement, maar ook tot stappen voorwaarts in het creëren van een meer inclusieve en diverse technologische gemeenschap.